Latest News
3. April 2009
Now ACTOY is launched; a significant milestone has been reached.
I would like to take this opportunity to express my deep felt thanks to everybody who assisted in making this quantum leap possible.
Everyone has performed a super loyal and patient job during the past 5 months in furthering the development of the old Design & Production into a new and vital ACTOY world.
Thanks to:
My partner Tabitha Rundin (indispensable support), GoSystems (Web-construction) by Morten Ishøy, Kigher (Graphics) by Anders Schrøder, Vallentin Consult (Company coach) by Christian Vallentin Steffensen, Anne Mette Rosenkilde (copywriter), Lene Svenlin (translator), René Mittå (IT-consultant), The Danish Master Smith Union, Væksthus Sjælland by Peter Christensen and Delta by Per Gøse.
Yours sincerely, Søren Ø. Eriksen.
28.March 2009
We have now accomplished a transformation of the old Design & Production and brought it into the daylight through the opening of this new web-page.
A new name – “ACTOY” – with the subtitle – “activity to you” – underlines the fact that we are focusing even more intensely on our goal, which is meaningful and challenging activity, primarily for the children in the playground.
The new feature of ACTOY is a distinct priority of the ethical and environmental aspects. This has required that all products and suppliers have been thoroughly checked. An exhaustive process has been started, and is will continue as long as there are conditions which can be improved (as will always be the case).
The basis of the transformation is a case of plagiarism approximately one year ago. The Spanish firm “Galaxia Malabares” sold imitations of our excellent stilts. The firm is now marketing a rather poor counterfeit product. And that’s not all – another firm – Witzem Industrial Co, in China – followed suit and has offered cheap imitations of our own product to some of our distributors. Despite the great work of our solicitors and advisers, it was decided this last autumn, that we will not let such cases eat up all our economical and personal resources. We will concentrate on the jobs we do best – namely the development and production of quality products. We will leave the bootleg copies behind in the competition by delivering the real goods!
This case has prompted a complete new design of the stilt-series. At this very moment we are working on a solution, which will result in a product, which is technically and qualitatively improved as well as being ecologically sustainable.
Tightening up our common values has proven to be a most interesting and meaningful task, giving us a more clear picture of which way we must direct ACTOY. This is now being done in what looks like a quantum leap. From being a rather anonymous “Design & Production”, we are now ready to put forward ACTOY and our products clearly and determinedly. We are looking forward to an exciting and active future.
Søren Eriksen
